Demand & Promo Planning (DP)
Product Purpose
The DP solution is designed to generate a consistent consensus demand forecast. By leveraging forecasting algorithms and factor analysis, DP improves forecast accuracy. This, in turn, helps optimise operating costs and increase revenue through more precise fulfillment of customer demand.
Relevance for Companies
In a period of rapid change and intense market competition, companies need a reliable foundation for decision-making. The collection and high-quality statistical processing of large volumes of historical data enable the creation of highly accurate demand forecasts and, consequently, revenue maximisation.
Industry Specifics
The DP solution can be used by a wide range of companies, including manufacturers, distributors, and retailers. Successful implementations in the metallurgy and petrochemical industries confirm the technological capabilities of this solution.
Main Functionality
- Statistical forecasting: Usage of both existing statistical and ML models to build a baseline demand forecast, as well as the ability to integrate new algorithms
- Historical data processing: Creation of a combined historical dataset from multiple sources, with automated and manual data cleansing (outliers, shortages) and consideration of promo impacts
- Unified information environment: Support for plan adjustment and alignment across different levels of data aggregation (demand planners, managers, experts, executives)
- Automatic model selection: Recommendations for selecting the most appropriate forecasting methods to achieve optimal accuracy
- Promo impact forecasting: Use of composite approaches based on ML models to generate accurate forecasts
Implementation Effects
+3-7 %
Revenue growth
+5-15 %
Forecast accuracy improvement
+30-40 %
Increase in planner productivity
-50-70 %
Reduction in forecast generation time
-2-5 %
Reduction in capital turnover time
-20-35 %
Reduction in lost sales
Product Advantages Based on KS
Flexible hierarchy management
Configuration of planning levels and aggregation/disaggregation rules tailored to business specifics
Advanced analytics capabilities
Use of standard analytical reporting, creation of custom views in the KS no-code builder, and seamless integration with BI tools for deeper analysis
Transparent product roadmap and vendor support
The vendor provides a clear development roadmap and consulting support, ensuring transparency in understanding the solution’s capabilities
Wide range of forecasting tools
Ability to use proven statistical forecasting libraries, integrate and configure ML models, and develop custom algorithms. At the same time, users can manage and configure method parameters directly within the system
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